Netflix Persona

Netflix

            The Netflix is the worlds’ renowned premium service for a subscription that captures no less than 13 million premium subscribers in its target market around the globe. The cores services of the Netflix includes the DVD provide at the online or the flat rate, discs of the blue ray categories, rental of movies through the mail and the opportunity of live streaming of the videos for the US as well as Canadian customers only. According to the core positioning of the premium subscription services of Netflix and integrated with the target market, there is three personas of the brand.

Persona 1The youngsters, which are professional

The Various Buyer Roles

            The roles of the buyers in this persona include the adaptability of this new strategy from the professionals, which are young for the unique concept of the VOD. The users of the mobile are targeted according to the needs in terms of the cellular markets that would integrate the model of the delivery of VOD. The specific services like the VOD, the young professional would definitely put their money or the investment in an adequate manner. 

The needs and situational triggers for the service

 The Netflix new strategy of mobile networks could make a potential problem solution for the young audiences who have the passion for the entertainment through videos, movies, DVDs at low rental rates and the enriched lives streaming videos would consider the needs and situational triggers for the service of the choices.

Creating Messaging Objectives for Smm Campaign

            The objectives based on the purpose for this persona includes the contents, which are protected from being copied in the enriched videos DVD, which is, create messaging objectives for our SMM campaign.     

Optimal Target Market

            The breakdown of the optimal target market from broader to the specific personal includes the individual customers or the couples having the age range between 21-35; The population, which constitutes the 27% of total population of the Los Angeles and finally the people who have the earnings of $55,000 and more are included. The reason for choosing this strategy of optimal target campaign is the core message to the specific segmentation would deliver appropriately, while ignoring the risk of the rational approach of interaction.

Persona 2 The income households fall in the upper-medium social class

The Various Buyer Roles

the role of the various buyers in this persona would target the people who are critical to take decision for consuming the services of the Netflix which are the medium class of income of households for the online rental concepts of the DVDs according to their capacities while placing orders of DVDs.

The needs and situational triggers for the service

            The core needs of this medium class are the largest selection of the various titles of  DVDs, videos, videos at the fixed cost allowing the company to do the personal merchandising strategy to satisfy the customers would consider the needs and situational triggers for the service of their choice.

Creating Messaging Objectives for Smm Campaign

            The goal of the campaign would be the convenience, fastest mode of the delivery of the DVDs, online videos while allowing the accuracy to the orders fulfillment that would definitely increase the numbers of subscribers.

Optimal Target Market

            The breakdown of the optimal target market from broader to the specific personal includes the age range of the individuals between the 34-54, the population which constitutes the 28% of the total population of the Los Angeles and finally the customers having income more than $85000 in a single year. The reason for choosing this strategy would be capturing the overall target customers in a single message.

Persona 3 Baby Boomers

The Various Buyer Roles

            The buyer’s role in this persona of the baby boomers is included the decision-making skills would include an increase in the accessibility of DVDs that could be watched instantly and the flat rates while catering the more range for the live streaming videos.

The needs and situational triggers for the service

            the core needs of the baby boomers persona would be not depending on the new versions of DVDs that released regularly while use the online subscription DVDs services at the very reasonable prices consider the needs and situational triggers for the service of their choice.

Creating Messaging Objectives for Smm Campaign

            The ultimate goal or the core objective of this campaign would be the availability of the rental DVDs, videos online while maintaining the pricing tactics that would target the retired customers. 

Optimal Target Market

            The breakdown of the optimal target market from broader to the specific personal includes the population with the age range between 54-64, customers, which would constitute the 7% of the total population of the Los Angeles, and finally the customers who are retired from the professional life. The reason for choosing this strategy would be targeting the untouched segments of the marketplace through the message.

                                                                                                            Young Professional

                                                                                                                 Upper-Medium

Baby Boomers

Fig: The relationships among various personas

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