Question 1.The protection of a creative work from unauthorized use is known as:
- fair use.
- fair comment.
Question 2.When everyone in the targeted audience has an equal chance of being selected for the survey, this is known as a:
- non-probability sample.
- benchmark survey.
- probability sample.
- quota sample.
Question 3.Formation of public opinion is usually triggered by:
- opinion polls.
- mass media.
Question 4.The most effective two-way communication is:
- chat room/threaded discussions on the Web.
- small group discussions.
- two people talking to each other face-to-face.
- direct mail with return card.
Question 5.Which of the following is NOT part of a program plan?
- target audience.
- copies of news releases and newsletters.
- timetable and budget.
Question 6.A budget usually is divided into two categories, which are:
- staff time and legislative windfalls.
- staff time and out-of-pocket expenses.
- debits and expenses.
- internal and external.
Question 7.Which one of the following is a good example of a motivational objective?
- increase attendance at this year’s concert by 50 percent.
- increase public awareness of this year’s concert series.
- get more publicity about this year’s concert series.
- hold the concert in a larger auditorium.
Question 8.Providing advice or tacitly supporting an illegal activity of a client or an employer is known as:
- misappropriation of personality.
Question 9.Cognitive dissonance basically refers to when:
- people distance themselves from hard facts.
- people fail to realize matters of common sense.
- people will not believe a message contrary to their predispositions.
- people will copy or mirror agents of sources.
Question 10.Motivational objectives are more difficult to accomplish because:
- of difficulty in counting attendance figures.
- of discerning whether public relations accounted for the desired results, rather than advertising and marketing.
- they lack the clarity of informational objectives.
- high competition for available dollars.