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In the story “To Build a Fire,” what information did the man ignore? Even though the creeks freeze solid, liquid water exists near springs. Always make camp and build a fire while there is still daylight. Always take along survival gear and wear protective clothing. No one must travel alone in the Klondike after fifty degrees below zero.


Answered by answersmine AT 22/10/2019 – 03:28 AM

No one must travel alone in the Klondike after fifty degrees below zero. I would say this is the main lesson to learn about this Jack London story which shows that nature can be cruel and unforgiving and at 50 degrees below zero it is nothing to fool with. If there are two people, one can help the other and warn say of snow which may fall down and douse the fire and also both can have matches to start a fire and they can discuss the best course of action in any situation which presents itself such as trusting the ice not to break over a creek for example.

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Which of the following is NOT a major export product from Southeast Asia? textiles (clothing) rice grains (corn and wheat) tropical fruit


Which of the following is NOT a major export product from Southeast Asia? textiles (clothing) rice grains (corn and wheat) tropical fruit


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This political cartoon is from 1915: A political cartoon shows a political boss conducting a chorus with a woman wearing a dress labeled anti. She stands before a group of men in the choir wearing clothing labeled procurer, divekeeper, child labor employer, grafter, cadet, and sweat shop owner. The caption reads, I did not raise my girl to be a voter. Soprano solo with vociferous supporting chorus of male voices. © 2012 Library of Congress [Illus. in AP101.P7 1915] What does the cartoonist imply about political bosses and the issue of women’s suffrage? Political bosses were against women’s suffrage because they feared women might use their votes to end corruption. Political bosses were against women’s suffrage because they knew that most women wanted the right to vote. Political bosses favored women’s suffrage because it would provide more votes for the political machine to control. Political bosses were favored women’s suffrage because they would control women’s votes.


Here are the following effects of loose money and tight
money policies on the actions being listed.

A. A loose money policy
is usually implemented as an effort to encourage economic growth.
This can lead to inflation when uncontrolled. The effects are:

1. Borrowing becomes easy

2. Consumer buys more

3. Since more people are willing to buy,
businesses expand

4. Employment rate increases due to
expansion of businesses

5. Since more people are employed, thus
production also increases


B. A tight money policy is a course of action to restrict spending
in an economy that is growing too quickly or to hold back inflation when it is
rising too fast. This can lead to recession when uncontrolled. The
effects are:

1. Borrowing becomes difficult

2. Consumer buys less

3. Since people don’t have a lot of
money, business don’t expand

4. Unemployment rate increases due to businesses
slowing down

5. Production decreases



Assignment Help, a web seller that buys furniture, clothing, electronics, and more from a variety of producers at less-than-regular wholesale prices and then charges customers less than retail, is a(n) ________.


The Contribution Margin per unit (CM) can be calculated
from the difference of Selling Price per unit (SP) and Total Expenses per unit


First, let’s calculate the value of SP:

SP = Sales / Units sold

SP = $1,043,400 / 22,200 units sold

SP = $47


Second, calculate all expenses:

Direct materials per unit = $234,948 / 27,970 units
manufactured = $8.4

Direct labor per unit = $131,459 / 27,970 units
manufactured = $4.7

Variable manufacturing overhead per unit = $240,542 / 27,970
units manufactured = $8.6

Variable selling expenses per unit = $113,220 / 22,200
units sold = $5.1

TE = $26.8


Therefore the CM is:

CM = SP – TE

CM = $47 – $26.8

CM = $20.2 per unit


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Bilal is sharing candy with 6 of his friends. He has 5 over 6 of a bag of candy left after he takes what he wants. What fraction of candy will each of his friends get if he shares equally with them? _____ of the bag Jenny and Hanan are collecting clothes for a clothing drive. Hanan collected 1 half as many bags of clothes as Jenny did. If Jenny collected 3 over 4 of a bag of clothes, what portion of a bag of clothes did Hanan collect? _____bags


The basis to respond this question are:

1) Perpedicular lines form a 90° angle between them.

2) The product of the slopes of two any perpendicular lines is – 1.

So, from that basic knowledge you can analyze each option:

a.Lines s and t have slopes that are opposite reciprocals.

TRUE. Tha comes the number 2 basic condition for the perpendicular lines.

slope_1 * slope_2 = – 1 => slope_1 = – 1 / slope_2, which is what opposite reciprocals means.

b.Lines s and t have the same slope.

FALSE. We have already stated the the slopes are opposite reciprocals.

c.The product of the slopes of s and t is equal to -1

TRUE: that is one of the basic statements that you need to know and handle.

d.The lines have the same steepness.

FALSE: the slope is a measure of steepness, so they have different steepness.

e.The lines have different y intercepts.

FALSE: the y intercepts may be equal or different. For example y = x + 2 and y = -x + 2 are perpendicular and both have the same y intercept, 2.

f.The lines never intersect.

FALSE: perpendicular lines always intersept (in a 90° angle).

g.The intersection of s and t forms right angle.

TRUE: right angle = 90°.

h.If the slope of s is 6, the slope of t is -6

FALSE. – 6 is not the opposite reciprocal of 6. The opposite reciprocal of 6 is – 1/6.

So, the right choices are a, c and g.


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Which statement is the most important reason for warming up and cooling down? It reduces your risk of injury. It increases response time. It improves immune function. It stabilizes you emotionally. 1 points Question 2 Which term describes the promotion of health products, services, or practices of questionable safety, effectiveness, or validity for an intended purpose? quackery sham scam fishing 1 points Question 3 Which precaution should you take to protect yourself from the consequences of too much sun? Wear a hat, such as a baseball cap. Apply sunscreen only during the summer. Wear sunglasses that block at least 50 percent of the sun’s ultraviolet rays. Put on sunblock 30 minutes before going in the sun. 1 points Question 4 Which is the more questionable phrase when used in advertising? secret formula FDA-approved medically proven variation in efficacy 1 points Question 5 Which statement is true of cooling down after physical activity? A cool-down is a period of semistrenuous activity after physical activity. Cooling down increases blood flow to the muscles and decreases body temperature. Cooling down increases the lactic acid in your muscles, helping to protect them from injury. You should cool down for about 5 to 10 minutes after being physically active. 1 points Question 6 Which statement about dressing for physical activity is true? Clothes should be tight and lie flat against skin to prevent chafing. Rubberized or plastic clothing prevents you from sweating. In general, you should wear heavier weight clothing to keep muscles warm and flexible. You should wear a hat in cold weather and in sunny weather. 1 points Question 7 Which question is not relevant when evaluating advertisements? What is the product’s purpose? Who is the target audience? What is being advertised? How expensive is the product? 1 points Question 8 Which characteristics should you look for when choosing a shoe for physical activity? a sole that is exactly the same height at the heel and the toe a cushioned heel cup to protect the heel from impact a firm, molded inside to stabilize the foot a sole at least as wide as the upper part of the shoe 1 points Question 9 Which statement is true of electrolytes? The major electrolytes lost in sweat are hydrogen, potassium, and iron. Electrolytes help carry electrical impulses from one cell to another. Electrolyte replacement during physical activity is beneficial. Electrolyte concentrations decrease due to the loss of body water. 1 points Question 10 Which statement is true of warming up before physical activity? A warm-up is a period of semistrenuous activity that prepares the body for physical activity. A warm-up increases the amount of oxygen to your brain by raising your body temperature. You should warm up for about 15 to 20 minutes before being physically active. Stretching is important for flexibility and keeps your muscles from tightening up during physical activity.


This is completely false.

Legal Medications can come with many risks.

For example, oxycodone, a painkiller, is very similar to heroin in the risk of addictiveness as well as abusability.

The same being with amphetamines (adderall/dexedrine) to meth.

Just because it is legal, does not mean it is any safer or more dangerous.


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A clothing manufacturer uses lasers to cut patterns in fabric when making T-shirts. Which best describes a benefit of using lasers instead of traditional cutting machines? Laser machinery does not require energy. Laser machinery is safer because its light is weak. Lasers save time by cutting through more layers of fabric. Lasers result in fewer injuries because they quickly become blunt.



1) Water has very high specific heat.

2) It expands when it freezes

3) ability to dissolve in ionic substances

4) Water molecules at the surface experience fewer hydrogen bonds than water molecules within the liquid.


1) Water molecules due to their high specific heat , undergo relatively less increase in temperature after absorbing heat. So they prevent their adjoining area to experience sharp increase in temperature.

2) Water is an example which expands on freezing. In it , large spaces are left between molecules when it cools. It happens because hydrogen bonds prevent any two molecules to come very close thereby  creating gaps. This gap is filled up when ice melts , which results in overall reduction in volume of water.

3) Uneven distribution of charge results in water molecules becoming polar in nature . A polar substance  can be dissolved in polar solvents only.

4) It is due to property of surface tension. Property  of surface tension results due to molecules of water near the surface experiencing a  net downward  force due to hydrogen bonds . It is due to fewer hydrogen bonds made by them.


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When jocelyn first went to work for a well-known clothing retailer, she couldn’t stand one of her coworkers. but now that she has worked with her coworker for a year, she doesn’t mind her at all. this is an example of the:?


The answer would be: “Mere exposure effect”.

Explanation: The mere exposure effect is when an individual feels more preference for something that is familiar for them (They have been exposed to that before) than to a completely strange thing (something they haven’t been exposed to).

This is what happened to Jocelyn, she couldn’t stand her co-worker at first because it was the first time they saw and had to be around each other, but then, after some amount of time being exposed to one another, Jocelyn finally got over the topic and got used to her co-worker.


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“marvel comics allowed various organizations to use its spiderman and incredible hulk characters to market a wide variety of toys and clothing items. marvel comics received a percentage of the gross revenues. this is _____.”


1. Women have a greater BAL than men of the same weight because women have less alcohol dehydrogenase. This means that women metabolizes the alcohol differently from men due to our large body fat.

2. The statement “How quickly other drugs reach the bloodstream varies depending upon how the drug is put into the system and the type of drug, the age of the user, and the weight of the user.” is true. Because the body will perform differently at different ages of human.

3.  Individuals eliminate alcohol from their bodies at an approximate rate of  .015 BAL per hour.

4. Alcohol is absorbed by the body much faster than food because Alcohol is absorbed in the liver. That is why if a person suffers from alcoholism, his liver will be the first one to damage.

5. Excretion rates of drugs vary greatly depending upon the type of drug and length of time since it was ingested. Because drugs differ in their functions and their effects to the human body when ingested.

6. What percentage of alcohol is absorbed by the small intestine?

7. Once the BAL has peaked and started to go down, people who have been drinking believe they are much more alert than they really are.

8. Different beverages may be absorbed at slightly different rates because of the drink’s chemical make-up

9. The statement that “Alcohol has to be broken down by the digestive system.” is false

10. The more alcohol-concentrated a beverage is, the more likely it will cause a hangover


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Read the passage. Melissa is decorating a pair of jeans in art class. She decides to use all the craft supplies to decorate it. She adds glitter, sequins, beads, and rhinestones. When Melissa has finished, she is disappointed because the clothing looks messy. “Sometimes, less is more,” she sighs. Which literary device is the author using? hyperbole irony paradox allegory


Read the passage. Melissa is decorating a pair of jeans in art class. She decides to use all the craft supplies to decorate it. She adds glitter, sequins, beads, and rhinestones. When Melissa has finished, she is disappointed because the clothing looks messy. “Sometimes, less is more,” she sighs. Which literary device is the author using? hyperbole irony paradox allegory


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Which words in the sentence are the infinitive? When Jeremy packed for camp, he was unsure how much clothing he needed to bring. A. he was unsure B. he needed C. to bring D. for camp


Answer: The correct words that complete the sentence are “is” and “its”: The colony of ants is making its way up and over the grassy mound.

Explanation: In the sentence provided, “colony”, which is a singular noun, is the head of the subject. Moreover, the noun “colony” indicates that a group (of ants, in this case) is working together as a unit. Taking this into consideration, a singular verb has to be used in order to make the subject and the verb agree in number. In that way, “is” is the word that completes the sentence. Furthermore, as “colony” is a singular noun, a singular pronoun needs to be used; therefore, the pronoun that completes the sentence and comes before “way” is “its”.


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Which of the following is an example of positive correlation? A: the number of students in a school and the number of stores nearby B: the age of a child and the height of that child C: the temperature outside and the number of layers of clothing D: the age of pets in a home and the number of pets in that home


Sphere and right cyl. have the same radius and volume.  Thus, find the equations for the volumes of a sphere and a right cylinder and set them equal to one another:

Vol. of sphere       =       Vol. of right cyl.

  (4/3) pi r^3          =        pi r^2 * h

“pi” appears on both sides of this equation as “pi.”  So we can cancel “pi” from both sides.  We then have:

(4/3) r^3  =  r^2 h

Let’s now divide both sides of this new equation by r^2.  We then have:

(4/3) r = h

We must solve this for r in terms of h.  To do this, multiply both sides of this equation by (3/4).  This results in:

r = (3/4) h     This is the final answer:  the radius, r, in terms of the height, h.


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Burberry Marketing Strategy | Clothing Brand Burberry’s success strategies


Burberry: Assessment of Marketing Strategy


Burberry, an upscale British clothing and accessories retail company, is achieving superior performance amidst a highly competitive environment. A variety of the company’s key competitors, such as Saks Fifth Avenue, Neiman Marcus, and Harvey Nichols have not been able to sustain competitive advantage in terms of marketing due to fluctuations in an increasingly hostile financial marketplace. Burberry’s successes are evident in both recent financial documentation and the speed by which international expansion is occurring.

Burberry’s competitive edge is built around unique positioning strategies unlike those of competition, the company’s ability to understand and relate to growing trends in consumer preferences and improvements in the company’s supply chain methodology. Primarily, even more than the tangible cost savings and improvement efforts related to supply chain is Burberry’s recent efforts to improve the consumer perception of the retail company by changing its strategic planning from one of traditionally-inspired clothing to modernism, bringing the company a much larger target audience to market its brands.

Burberry understands its consumer audience and has implemented a variety of marketing strategies which have brought the company increased competitive advantage. The business has a flexible internal culture and structure which allows the company to adapt to changing trends in consumer buying behavior. Outperforming competition in heavily saturated market environments is something that Burberry has managed to accomplish by recognising contemporary consumer behavior.

Burberry Marketing Strategy

This report identifies the marketing strategies of Burberry and compares the company’s financial statistics to marketing focus to determine how Burberry remains a leader in upscale clothing and fashion. The report will illustrate how the company views the external competitive environments and foreign business environments to appeal to a diverse blend of consumer demographics.

The Statistics

Burberry currently operates 97 stores and 366 concession outlets both domestically and abroad (Rigby & Vermeulen, 2008). Burberry achieved annual sales of £995 million in fiscal year 2008 (Burberry Annual Report, 2008), which represented an increase of over £100 million since 2007. The company witnessed individual store sale increases of 14 percent in the same period, making Burberry a leader in its particular fashion market (Braithwaite, 2008). Interestingly, in early January 2008, one British analyst warned that Burberry may well miss its target sales expectations for the year, indicating that Burberry can rather quickly outperform market conditions and other competitors through creative and innovative marketing principles.

Burberry’s Success Strategies

Two of the most fundamental strengths of Burberry’s marketing focus lie in the product and promotion element of the marketing mix. In relation to product, the company is swiftly moving away from its more traditional consumer and working toward the creation of a contemporary image by carrying wide varieties of clothing and accessory fashions which cater to the youthful, trendy consumer searching for upscale fashion. One competitor of Burberry states the following regarding product: “Retaining a traditional customer while courting a fashion-conscious one, is a risk” (Sims, 2008: 10). This might suggest why Burberry maintains a sales leader as the company does not believe that blending styles for broader demographic reach is a risky strategy but is part of its branding focus and product positioning strategies.

One retail expert offers that the upscale clothing market is “a very unforgiving market” and if there is one element of the consumer overlooked or under-valued, retailers operating in these marketing environments will be “punished severely” (Gray, 2008: 20). The expert is essentially suggesting that companies which are not focused on delivering customer value through appropriate product or product positioning strategies, they will likely be outperformed by more progressive competitor marketing. Even though Burberry is not a luxury fashion company, the focus of its positioning efforts is one of luxury for those consumers in the mid-fashion level who wish to trade up to more upscale products.

Product and the company’s positioning strategies are vitally important to Burberry’s long-term success and growth rate in the firm’s attempt to lure the contemporary consumer. Brunelli (2007) identifies that Burberry made sweeping changes to its marketing division and has hired a younger and more dynamic group of marketing professionals in order to change the image of tradition to one of progressive modernism. This blended approach toward product, as an element of the marketing mix, is a likely success factor in the majority of the company’s retail outlets. For instance, Rigby & Vermeulen (2008) offer that classic trenchcoats achieved large sales volumes whilst funky and progressive shoe sales saw the largest increase. Compared to competition that are under-performing for fear of the risk of blending fashion genres, Burberry’s focus on blending its clothing lines is allowing them to maintain superior competitive advantage in terms of product focus in company marketing.

In regards to promotion, the company’s advertising literature depicts several youthful, hip and modern UK youths, adorned in glittery lipstick, extraordinary grooming and styling and a variety of gold-gilded attire. In many respects, the firm’s representative advertising literature positions the business as luxury and upscale to even the youthful consumer, illustrating a connection with youths of this category. This was a deliberate focus as Burberry decided to do away with lower-end merchandise such as scarves and hats which cost less than $50 which had been aimed as the less-affluent teenage or young adult shopper. Burberry decided that such products eroded the importance of the new modern, upscale brand and eliminated them from the sales floor (Mitchell, 2007).

The company is also enhancing its emphasis on building brand preference and brand awareness in its newly-diversified consumer audience.  Burberry reports front-end evolution consisting of a one brand strategy which is unique as the company attempts to draw not only on the strengths of the various merchandise brands Burberry carries, but the company’s own consumer image. The one brand philosophy allows the business to create a variety of promotional literature which emphasizes the attitude and dynamic personality of today’s Burberry without necessarily relying on other brands to sustain higher sales volumes. This does not appear to be a strategy that the company’s largest competitors have been able to capitalise on.

The company performs adequate marketing research in attempts to understand its customers, which is evident in Burberry’s recognition of existing trends in the consumer market. For instance, analysts suggest that the rise in single (unmarried) individuals is growing and the trend to trade up for top-class products are the largest growth factors for luxury product sales (Financial Times, 2008). Additionally, with a new fashion forward consumer audience, handbag demand is also on the increase, giving the business strong sales growth in this area.

This analyst recognition of consumer trends is a likely catalyst for Burberry’s current high performance as the company announced a superior stock replenishment system for handbags and a new target focus in non-apparel sales (Investors Chronicle, 2007). It would be illogical for Burberry, or any other competitor, to make sizeable changes to the company’s internal logistics systems without a proper marketing research focus which understands consumer buying trends and preferences. Superior performance suggests a company which is well positioned to understand what drives its customers and how quickly the company must respond to these needs both internally and externally in terms of product, promotion and generic consumer research.

As previously identified, mid-level customers are aspiring to upper-level brands, offers many financial and investment strategists (Newman, 2008). This shift in consumer patterns can likely not be explained away by economic conditions, as it is relatively common knowledge that there are significant strains on the financial condition of many companies and countries today. Thus, at a time when various predictive models might indicate a lessening of consumer spending, Burberry’s increase in sales volumes amidst an economic downturn speaks volumes of the company’s dedication to understand what drives the consumer to buy. Research did not uncover specific information as to what intrinsic or extrinsic factors were driving customers to trade-up to luxury items, however it would explain why Burberry has changed its focus from mid-level consumer positioning to one of luxury and has built a solid brand in the process.

A Global Focus

2007 represented a significant year for Burberry as the company opened its first store in Florence, Italy as well as in Malaysia. The only non-performing sales environment is Spain in which sales are down 20 percent (Rigby). However, in response to these declining sales, the business is restructuring the company in an attempt to understand the foreign consumer. For instance, the company realises that its domestic advertising literature is not appropriate for the Spanish consumer and is working to redevelop strategies which are focused more around the cultural expectations of Spanish citizens who are generally proud of heritage (Jackson & Cully, 2006). This represents a flexible marketing model whereby the company can create domestic promotional and sales literature whilst still maintaining a different marketing strategy in foreign market environments. A retail company with a diversified outlook regarding various, multi-cultural marketing campaigns would best describe Burberry’s modern attempts at building a solidly performing company. Boone & Kurtz (2006) identify that many retailers are unable to balance multiple international strategies appropriately and cause negative consumer perceptions with companies’ lack of dedication to foreign consumer research. Since the majority of Burberry’s foreign stores are experiencing growth, the company appears to have found its successes in global consumer research.

Interestingly, the company relies on the majority of its total business revenues to come from business practices in Japan (Burberry Annual Report). This is largely from various licensing agreements held on contract which, for the purpose of this report, do not need to be identified in detail. However, from a business perspective, Burberry takes steps to protect its intellectual property and ensure the integrity of licensing agreements as investment strategies. How is this related to marketing? The investments gained from foreign markets allows the company to redevelop supply chain, increase global expansion and gives the capital necessary to make marketing improvements company-wide. Protecting intellectual property and ensuring that licensing agreements are enforced would be a part of the business focus which is directly tied to marketing strategies as a form of risk control and brand control.

Counterfeiting is a real problem in the upscale retail market and Burberry has dropped various fashions because they can be easily reproduced and erode the brand (Mitchell). Though this is legal protectionism, it is part of the marketing focus as the Burberry brand (and its licensing partners) are a significant portion of brand strategy and total sales promotion.

Price not an Issue?

Because of the shift in the mid-level consumer to a high-priced mentality, pricing is not a significant focus of the company related to the marketing mix. Of course, any business is going to have budget restrictions and other issues related to finance, however there is not significant evidence of reference to extensive or complicated pricing models other than that of strategic expectations related to sales growth. Why is this? It could be attributed to shifts in consumer patterns where competitive pricing on quality merchandise is guaranteeing superior sales volumes. As Burberry is not a retailer of luxury goods but has positioned the business as luxury-inspired, consumers appear to be willing to pay superior or competitive prices.

It would be somewhat irresponsible to say that Burberry does not focus whatsoever on pricing, however it does not appear to be a critical success factor for the company other than in terms of revenue gains. It is attitude and a contemporary connection with the customer which justifies Burberry’s price positioning strategies.

Men as Marketing Advantage

Unlike many multi-consumer retailers, Burberry is gaining profitability through sales of mens’ wear clothing, suggesting that this is because men are steering away from casual dress and moving toward semi-formal fashions (, 2007). These male consumers are reacting in an environment where they are willing to pay upscale prices so long as they feel they are not being ripped off (, 2007). In terms of understanding the male consumer, Burberry has positioned itself well by providing higher-end mens’ wear merchandise and providing the consumer sentiment of quality at a reasonable price.

The company’s position related to the male consumer again comes back to understanding the external business environment and capitalising on its trends. Having a flexible business model in terms of supply chain improvements and stock ordering changes as well as having a business which is quick to react to changing consumer values and preferences has given the business a strong edge in terms of reaching the male client. The apparent ability to shift merchandise in and out based on what demographic has leaned positively toward the brand is a critical success factor of Burberry’s overall marketing (and operations) model.

The Missed Deadline

Referring back to supply chain and logistics, Burberry maintains another competitive advantage as their largest domestic competitors are relying on outdated technologies in distribution. Passariello (2008) offers that Harvey Nichols misses delivery deadlines to customers regularly. Burberry, however, has spent considerable financial resources in redeveloping the technological aspects of supply chain which allows the company the flexibility to reduce unsold merchandise and replenish with new stock, as well as ensuring timely deliveries (Passariello).

Issues of supply chain would not seem to be significant in terms of maintaining superior sales volumes, however it is all about the positioning strategies of the company and its brand. Ensuring adequate supply and timely delivery dates will only serve to create enhanced consumer perceptions of quality customer service, delighting them in not only product but in the delivery systems which provide it. Harvey Nichols caters to the upscale consumer as well at it would not bid well for the company and its consumer sentiment ratios if antiquated technology systems create perceptions of lack of quality and value. Simply by being efficient, Burberry appears to maintain a superior and flexible distribution and stock replenishment model.

There are also only a small number of suppliers from which Burberry buys its merchandise, creating risk for the company (Burberry Annual Report). However, the company understands these risks and works on continuous improvements to counter these risks such as the development of manufacturing capabilities. This only tends to illustrate that Burberry is adaptable and well-suited for further enhancements to supply chain and distribution as a means to minimise risk to the business and ensure adequate product supply.


Though it is clear that Burberry experiences considerable marketing advantages in terms of supply chain, positioning, and consumer research knowledge, the business might benefit from granting higher emphasis to advertising promotion. Using catalogs as the primary medium for reaching upscale-minded consumers could be expanded with the utilisation of direct mailing strategies and other electronic promotional materials to widen Burberry’s target reach. Research uncovered no evidence of similar campaigns currently in existence at Burberry and these are low-cost efforts to boost marketing efforts and achieve higher sales volumes. It is likely that a similar campaign would work in non-domestic sales environments if catered to the unique consumer culture.


Clearly, Burberry enjoys the position of a marketing leader with strong advantages in distribution, a solid brand and a solid focus toward growth and improvement. Understanding what drives the customer to make a purchase is a foundation of the business’ strengths and Burberry has created a positive consumer sentiment and a quality reputation as a sales and product leader. All of these benefits are being enjoyed by a flexible and progressive marketing model whereby the business responds to changes in the business environment quickly rather than working on the premise that consumer trends are always going to remain the same.

In terms of competition, Burberry clearly outperforms them in terms of increased global sales volumes and in ensuring adequate supply of what the consumer really desires. Whether it is shifts in mens’ wear preferences or a trend toward the haphazard, it appears that Burberry understands its risks and limitations (as well as strengths) as related to distribution and is acting on a continuous improvement philosophy of adaptability. This links the business’ marketing competence with leadership and a business goal toward marketing excellence.

Linking a mid-level brand with upscale exclusivity is a significant success of Burberry and can be attributed to a brand focus which reacts to consumer sentiment. Creating the impression of a luxury brand has been accomplished with a shift from traditional to contemporary and, essentially, white-washing the company to create a fresher consumer perception. It has apparently worked for Burberry as the company’s sales revenues and expansion ratios tend to speak for themselves.

It would be best to suggest that Burberry has found just the right connection with their target consumers and work continuously to stay connected with them. By taking the approach of brand unification, the firm’s one brand strategy, it makes the business less reliant on the brand power of other competitors but allows the business to focus on its core brand strengths. This appears to be what Burberry is all about: Creating consumer value and positive sentiment with a well-established brand name that speaks volumes about the company’s attitude and culture.

In a selling environment where economic conditions can potentially erode successful sales, other companies which are failing to meet financial expectations might take a second look at Burberry and ask what the company is doing right to thrive in a difficult marketplace. Burberry’s marketing models are both efficient and value-adding, giving the firm a well-positioned brand which can outperform competition and ensure longevity for the company. Not every company could say the same.

  • Boone, L. & Kurtz, D. (2006). Contemporary Marketing. 12th ed. Thomson South-Western, United Kingdom.
  • Braithwaite, Tom. (2008). “Burberry enjoys solid luxury sales”. Financial Times, London. 15 Oct 2008: 25.
  • Brunelli, Richard. (2007). “How they got their buzz back”. Adweek. 48(35): 14.
  • Burberry Annual Report. (2008). “Burberry Annual Report”. Retrieved 8 Nov 2008 from
  • Financial Times. (2008). “Demand for luxury is on the increase”. 4 Jun 2008: 18.
  • Gray, Alistair. (2008). “Burberry warns it could miss profit forecasts”. Financial Times, London. 16 Jan 2008: 20.
  • (2007). “Dressed for Success”. Guardian News and Media Limited. Retrieved 8 Nov 2008 from,3858,4549756-103676,00.html
  • Investor’s Chronicle. (2007). “Handbags in vogue at Burberry”. London. 14 Nov 2007: 1.
  • Jackson, A. & Cully, C. (2006). The Ethnographic Survey. Hamish Hamilton Publishers, London: 117-118.
  • Mitchell, B.E. (2007). “Mining the past to seize the future”. Business Week. Iss. 4045: 58.
  • Newman, Eric. (2008). “Mass Afluents Retreat En Masse”. Brandweek. 49(3): 4.
  • Passariello, Christina. (2008). “Logistics are in Vogue with Designers; As Slump Threatens Luxury Goods, Systems on Track”. Wall Street Journal. NY, NY. 27 Jun 2008: B.1.
  • Rigby, E. & Vermeulen, A. (2008). “Burberry gets boost from classic mac”. Financial Times, London. 16 Jul 2008: 20.
  • Sims, Josh. (2008). “Second to none”. Financial Times, London. 19 Feb 2008: 10.


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Imagine you work in a clothing store. your manager asks you to set up a certain display in a particular aisle at the other end of the store. as you come to the area, you see that many customers are shopping in the area you need to set up the display, blocking your access to the display area. using good time management skills, you should ________agine you work in a clothing store. your manager asks you to set up a certain display in a particular aisle at the other end of the store. as you come to the area, you see that many customers are shopping in the area you need to set up the display, blocking your access to the display area. using good time management skills, you should ________


Imagine you work in a clothing store. your manager asks you to set up a certain display in a particular aisle at the other end of the store. as you come to the area, you see that many customers are shopping in the area you need to set up the display, blocking your access to the display area. using good time management skills, you should clean the aisles near the display area until it is clear of customers.

Since customers’ shopping are what keep any business moving and prospering, including clothing stores, and I need to keep doing my job regardless of what’s happening around, a good time management skills would be to clean the aisles near the display area until it is clear of customers. This way, I won’t interrupt the customer’s chance of seeing something they might buy, which benefits the store, and meanwhile, I will be preparing the area where I’ll work later once it is clear of people.