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Dan's plant will require two shifts of skilled workers, seven days a week. As he does his research, he will pay particular attention toA. performance measures. B. his target market. C. the labor market. D. regulatory restrictions.

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Dan’s plant will require two shifts of skilled workers, seven days a week. As he does his research, he will pay particular attention toA. performance measures. B. his target market. C. the labor market. D. regulatory restrictions.

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N a beanbag toss game, Janelle scores 5 points for landing on a round target and 8 points for landing on a square target. She needs more than 50 points to win. Let x represent the number of times Janelle lands on the round target and let y represent the number of times she lands on the square target. Which inequality represents the situation?

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N a beanbag toss game, Janelle scores 5 points for landing on a round target and 8 points for landing on a square target. She needs more than 50 points to win. Let x represent the number of times Janelle lands on the round target and let y represent the number of times she lands on the square target. Which inequality represents the situation?

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[99 Points!!] Can someone help me with the following questions? (02.06 MC)Doug wants to get better at volleyball. In order to do this, he has created a list of skills he will need to improve. Which skill should get the most of his attention in order for him to excel at volleyball? Coordination Speed Power Balance (02.07 HC)Which of the following foods is rich in nutrients that will help hair, skin, and nails to grow? Lettuce Yogurt Carrots Apples (01.06 MC)The chart below shows four friends’ target heart rate zones. During their last spin class, each person averaged 170 beats per minute. Based on this information, who worked at the highest intensity level? Name Target Heart Rate Zone Janna 146bpm—188bpm Shania 145bpm—188bpm Paige 140bpm—182bpm Mimi 140bpm—185bpm A.Janna B Shania C Paige DMimi (02.06 MC)Emma has evaluated her skills and determined that she has many strengths, but power is her least-developed skill. She is signing up for a sport, but she wants to avoid anything that plays to her weakness. Which two sports should she avoid? Gymnastics and soccer Archery and bicycling Swimming and baseball Tennis and volleyball

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Gymnastics and soccer since those sports are very active and involve a lot of physical cardio, soccer involves a lot of running.

Swimming and baseball are also some hard sports especially swimming since most are your muscles are used during that activity.

Hope this helps 😉

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Brenda throws a dart at this square-shaped target: Part A: Is the probability of hitting the black circle inside the target closer to 0 or 1? Explain your answer. (5 points) Part B: Is the probability of hitting the white portion of the target closer to 0 or 1? Explain your answer. (5 points)

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Either way.  The probability of hitting the circle is:

P(C)=Area of circle divided by area of square

P(W)=(area of square minus area of circle divided by area of square

P(C)=(πr^2)/s^2

P(W)=(s^2-πr^2)/s^2

Okay with know dimensions, r=1 (because r=d/2 and d=2 so r=1), s=11 we have:

P(inside circle)=π/121  (≈0.0259  or 2.6%)

P(outside circel)=(121-π)/121  (≈0.9744 or 97.4%)

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Crystal is trying to get in shape for softball season so she takes a hip pop dance class at the gym for 45 minutes three days a week she wears a heart rate monitor and finds that her heart rate reaches one 25 bpm but her target heart rate zone is 142 through one 80 bpm which of the following because she do to get her heart rate into the target zone

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Crystal is trying to get in shape for softball season so she takes a hip pop dance class at the gym for 45 minutes three days a week she wears a heart rate monitor and finds that her heart rate reaches one 25 bpm but her target heart rate zone is 142 through one 80 bpm which of the following because she do to get her heart rate into the target zone

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How can a person boost the immune system? Complete full body exercises Target specific muscles groups Do push-ups until fatigued Sleep

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Answered by answersmine AT 22/10/2019 – 03:54 AM

I would think it would be full body exercises because you are covering the entire body but I’m not too sure. I can’t really see how it would help your immune system because the immune system is what protects your body from disease, virus, etc…

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Assume that a multispecialty medical group has decided to segment their market area (community) by income level. the group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. how might this medical group tailor its marketing mix to appeal to this segment?

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Answered by answersmine AT 22/10/2019 – 04:23 AM

A multispecialty medical group is a group medical practicing professionals (mostly doctors) who cater to different medical needs. Since the company targets that specified income level mentioned above, their marketing mix should be based on servicing busy individuals. They should make sure that their service is fast and offer delivery or online results.

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Frank corporation manufacturers a single product that has a selling price of $20.00 per unit. fixed expenses total $45,000 per year, and the company must sell 5,000 units to break even. if the company has a target profit of $13,500, sales in units must be:

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Answered by answersmine AT 22/10/2019 – 04:25 AM

Frank corporation manufactures a single product that has a selling price of $20.00 per unit. fixed expenses total $45,000 per year, and the company must sell 5,000 units to break even. if the company has a target profit of $13,500, sales in units must be:
Answer: 6,500

Post your answer

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Terrorism is based on the mistaken belief that a small number of violent acts that target symbolic and meaningful places and events important to the adversary can enable them to achieve political goals. Secondly, terrorists always underestimate the strong revulsion and disgust that the majority of human beings feels toward acts of political violence. The article makes the following argument: In a short paragraph, explain the argument that the author is making. Do you agree or disagree with his claim?

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The Reformation actually started after Columbus’s landing in North America. 

Treaty of Tordesillas in 1494 was forced on Spain and Portugal by the Pope. The Pope basically said that all lands in the New World belonged to Spain and all new non-Christian lands in the Eastern Hemisphere belong to Portugal. No other Catholic countries can do anything in those areas without the approval of the owner. 

The pope basically drew two lines on the globe setting the border. The western line started at the north pole cut half way through Greenland and ended at the south pole. The new world was everything to the west. Problem is that it ran through a chunk of Brazil which is why Brazil is an ex-Portuguese colony. 

The Eastern line starts at the North Pole runs through siberia, through the pacific just west of Japan, and cuts Australia in half. Of course, Australia hadn’t been discovered yet. Everything to the the east of this line is the new world. 

Obviously, this treaty didn’t hold up well, but the reformation gave the protestant countries an excuse to explore the new world since they didn’t have to take orders from the Pope. Even so, France, a catholic country, ignored it too. 

Really, the only country that was effected by the reformation in the exploration of the Americas was England. All the other countries, changed their religion once and then went to war with the nearest catholic country. Sweden became Lutheran and stayed that way. The Dutch Republic became Calvinists and stayed that way. 

England kept switching. First it was Catholic. Then, Henry VIII made it protestant. Then, Henry’s daughter Mary I made it catholic again. Henry’s other daughter Elizabeth I (with the two hit movies) made it Protestant again. 

Years latter, Oliver Cromwell over through the monarchy, executed the King Charles I, and established a Protestant fundamentalist religious military dictatorship. He outlawed drinking,smoking, gambling, theater, dirty books, sports, prostitution, and anything generally fun. He would have made Saudi Arabia proud. Basically, all you could do is work, pray, and die. Sex was allowed for creating children, but you couldn’t enjoy it. 

When Cromwell died, the people of England said enough was enough and brought back the King. Charles II kicked out the fundamentalists and brought back drinking, smoking, gambling, dirty books, sports, prostitution, and having fun during sex. Incidentally, those were also all his hobbies. 

This brings us to the famous Pilgrims. They were part of Cromwell’s crowd. They kept agitating a return to the no-fun policy. They annoyed everybody. They weren’t persecuted for practicing their religion, they were persecuted because they kept trying to force their religion on everyone else. Sort of like Southern Baptists. 

Charles II was the most easy going monarch in British history. Do realize how annoying you have to be to get him to throw you out. 

Charles’s brother James II was obsessed with turning Great Britain catholic again. After four years of trying, they kicked him and his followers out. 

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15. I plan to be able to run a mile in under 8 minutes, by working with a running coach three days per week and working out in the gym two days a week. What is the one component which is missing in this goal? a.It isn’t specific. b.It is an impossible goal. c.Only males would state this goal. d.It is not time bound because it does not have a target completion date.

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1. The answer is “C”.

“Identical twins” who have been raised apart are typically more similar in intelligence level than biological siblings raised together because they have been born with the same genetic code.

Identical twins originate from a single fertilized egg that parts into two. Before it parts, it is either male or female. After it parts, there are either two guys or two females. The two sections of the fertilized egg embed in the uterus and every create one of the twins.  

Identical twins have the equivalent hereditary source. No immediate reason for monozygotic twinning has been resolved; it isn’t innate. Monozygotic twins speak to around 33% all things considered. They may look strikingly comparative, and it might be hard to reveal to them separated.

2. The answer is “A”.

Lawrence Kohlberg felt that one of the only ways individuals will accomplish the objectives in each of his six stages was to participate in “consensus democracy” in small group settings.

Lawrence Kohlberg felt that the best way to support development through these stages was by discourse of good problems and by investment in consensus democracy inside small groups. Consensus democracy was rule by understanding of the gathering, not larger part rule. This would invigorate and widen the reasoning of youngsters and grown-ups, enabling them to advance starting with one phase then onto the next.

3. The answer is “D.  showing a learner how to correct common mistakes”.

The term scaffolding alludes to a procedure in which instructors display or exhibit how to take care of an issue, and afterward venture back, offering support as required. Analyst and instructional architect Jerome Bruner first utilized the term ‘scaffolding’ in this setting, harking back to the 1960s. The hypothesis is that when understudies are given the help they require while discovering some new information, they stand a superior possibility of utilizing that learning freely. Bruner suggests positive association and three methods of portrayal amid educating: activities, pictures, and dialect.  

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The probability that an archer hits a target on a given shot is .7 if five shots are fired find the probability that the archer hits the target on three shots out of the five.

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The bag holds
5 pennies
10 nickels
4 dimes
For a total of 5+10+4 = 19 coins

——————————————————

For the first selection, the probability of a nickel is 10/19 because there are 10 nickels out of 19 total coins.

After that first selection is made, I’m assuming the nickel is NOT put back. In other words, there’s no replacement. If this is the case, then we have 19-1 = 18 coins left. There are 4 dimes out of 18 coins giving 4/18 = 2/9 as the probability of getting a dime for the next selection.

Multiply the two fractions: (10/19)*(2/9) = (10*2)/(19*9) = 20/171

So without replacement, the probability of picking a nickel first and then a dime next is the fraction 20/171, which is approximately equal to the decimal value of 0.11696 (rounded to 5 decimal places).

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Helper t cells ________. often function to decrease the immune response release b7 proteins function in the adaptive immune system activation bind tightly to target cells and release a lymphotoxin called perforin

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In tropical rain forest, the animals will have to deal with higher temperatures and greater rainfall. One example of an adaptation they might need is a thin, water-proof coat. This will prevent heat from becoming trapped inside their fur/hair/feathers, and the water-absorbing coating will allow water to stick to the inside of the coat without being absorbed, where the water will absorb the heat instead of themselves, and will cool the through evaporative cooling (heat release through evaporation)

In a deciduous forest, there is much colder temperatures, and significantly less rainfall. These animals would likely want a thicker water-proof coat. This is because the thicker coat would allow heat to become trapped, keeping them warm in the winter, and the water-proof coating prevents water from freezing in their fur, making them colder.

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Perhaps you, a friend, or relative have been the victim of one of the recent cyber attacks at target, bofa, or citibank. is it possible for businesses such as these to fully prevent such threats to your personal security or are they fighting a losing battle?

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Perhaps you, a friend, or relative have been the victim of one of the recent cyber attacks at target, bofa, or citibank. is it possible for businesses such as these to fully prevent such threats to your personal security or are they fighting a losing battle?

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Color selections should be based on color theory and the age, class, culture, gender, and trends of the target audience. True or False

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Color selections should be based on color theory and the age, class, culture, gender, and trends of the target audience. True or False

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Andy has been consuming a set number of calories and recently added an additional 100 calories in the form of a daily snack. Although he is not trying to lose weight, he has lost one pound per week over the last two months. He wants to increase his level of activity and exercise, and he wants to return to his weight from two months ago. Which strategy should he follow to prevent becoming underweight? Increase his activity and exercise levels and add more calories to gradually gain weight Increase his activity and exercise levels and eat the same number of calories to gradually gain weight Increase his snacks to two or three per day until he reaches his target weight Increase his calories consumed and do less activity and exercise until he reaches his target weight

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1. The answer is “C”.

“Identical twins” who have been raised apart are typically more similar in intelligence level than biological siblings raised together because they have been born with the same genetic code.

Identical twins originate from a single fertilized egg that parts into two. Before it parts, it is either male or female. After it parts, there are either two guys or two females. The two sections of the fertilized egg embed in the uterus and every create one of the twins.  

Identical twins have the equivalent hereditary source. No immediate reason for monozygotic twinning has been resolved; it isn’t innate. Monozygotic twins speak to around 33% all things considered. They may look strikingly comparative, and it might be hard to reveal to them separated.

2. The answer is “A”.

Lawrence Kohlberg felt that one of the only ways individuals will accomplish the objectives in each of his six stages was to participate in “consensus democracy” in small group settings.

Lawrence Kohlberg felt that the best way to support development through these stages was by discourse of good problems and by investment in consensus democracy inside small groups. Consensus democracy was rule by understanding of the gathering, not larger part rule. This would invigorate and widen the reasoning of youngsters and grown-ups, enabling them to advance starting with one phase then onto the next.

3. The answer is “D.  showing a learner how to correct common mistakes”.

The term scaffolding alludes to a procedure in which instructors display or exhibit how to take care of an issue, and afterward venture back, offering support as required. Analyst and instructional architect Jerome Bruner first utilized the term ‘scaffolding’ in this setting, harking back to the 1960s. The hypothesis is that when understudies are given the help they require while discovering some new information, they stand a superior possibility of utilizing that learning freely. Bruner suggests positive association and three methods of portrayal amid educating: activities, pictures, and dialect.  

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Which statement is the most important reason for warming up and cooling down? It reduces your risk of injury. It increases response time. It improves immune function. It stabilizes you emotionally. 1 points Question 2 Which term describes the promotion of health products, services, or practices of questionable safety, effectiveness, or validity for an intended purpose? quackery sham scam fishing 1 points Question 3 Which precaution should you take to protect yourself from the consequences of too much sun? Wear a hat, such as a baseball cap. Apply sunscreen only during the summer. Wear sunglasses that block at least 50 percent of the sun’s ultraviolet rays. Put on sunblock 30 minutes before going in the sun. 1 points Question 4 Which is the more questionable phrase when used in advertising? secret formula FDA-approved medically proven variation in efficacy 1 points Question 5 Which statement is true of cooling down after physical activity? A cool-down is a period of semistrenuous activity after physical activity. Cooling down increases blood flow to the muscles and decreases body temperature. Cooling down increases the lactic acid in your muscles, helping to protect them from injury. You should cool down for about 5 to 10 minutes after being physically active. 1 points Question 6 Which statement about dressing for physical activity is true? Clothes should be tight and lie flat against skin to prevent chafing. Rubberized or plastic clothing prevents you from sweating. In general, you should wear heavier weight clothing to keep muscles warm and flexible. You should wear a hat in cold weather and in sunny weather. 1 points Question 7 Which question is not relevant when evaluating advertisements? What is the product’s purpose? Who is the target audience? What is being advertised? How expensive is the product? 1 points Question 8 Which characteristics should you look for when choosing a shoe for physical activity? a sole that is exactly the same height at the heel and the toe a cushioned heel cup to protect the heel from impact a firm, molded inside to stabilize the foot a sole at least as wide as the upper part of the shoe 1 points Question 9 Which statement is true of electrolytes? The major electrolytes lost in sweat are hydrogen, potassium, and iron. Electrolytes help carry electrical impulses from one cell to another. Electrolyte replacement during physical activity is beneficial. Electrolyte concentrations decrease due to the loss of body water. 1 points Question 10 Which statement is true of warming up before physical activity? A warm-up is a period of semistrenuous activity that prepares the body for physical activity. A warm-up increases the amount of oxygen to your brain by raising your body temperature. You should warm up for about 15 to 20 minutes before being physically active. Stretching is important for flexibility and keeps your muscles from tightening up during physical activity.

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This is completely false.

Legal Medications can come with many risks.

For example, oxycodone, a painkiller, is very similar to heroin in the risk of addictiveness as well as abusability.

The same being with amphetamines (adderall/dexedrine) to meth.

Just because it is legal, does not mean it is any safer or more dangerous.

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Elie wants to join the basketball team, so he has started running on the weekends to build up his stamina. He monitors his heart rate and finds that he is often reaching 180 bpm, but his target heart rate zone is between 142 and 175 bpm. what should Elie do to improve his workout ?

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Individuals eliminate alcohol from their bodies at an approximate rate of .015 BAL per hour. Correct answer: C Once alcohol has entered your bloodstream, your body will begin to metabolize it at a rate of 20 milligrams per deciliter (mg/dL) per hour. Despite the fact that alcohol is metabolized at a constant rate, some people may feel the effects of alcohol for longer amounts of time. The reason is because BAL is affected by several factors, like age, weight, medications…

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Well designed weight training programs only target two or three body areas

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Ectomorph, mesomorph and endomorph are the three types of body type.

The statement that Julie who has an ectomorph body type, means that she is tall and thin with long arms and legs is true. The ectomporph body type is characterized with small joints and lean muscle, small shoulders, flat chest, fast metabolism,  and denotes typical skinny body.

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You were hired as a consultant to giambono company, whose target capital structure is 40% debt, 15% preferred, and 45% common equity. the after-tax cost of debt is 6.00%, the cost of preferred is 7.50%, and the cost of retained earnings is 13.00%. the firm will not be issuing any new stock. what is its wacc?

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Answer: “over-applied by $30,000”

We know that
the Manufacturing Overhead is applied using direct labor cost as the driver. The predetermined application rate using the direct labor
cost is calculated:

Rate = Estimated Overhead/Estimated Driver

Rate = $600,000/($6.00 x 50,000)

Rate = $600,000/$300,000

Rate = $2 of overhead is applied for every $1 of direct labor cost

Since the actual direct labor cost is $325,000, therefore:

Manufacturing Overhead = $325,000 x $2

Manufacturing Overhead = $650,000

 

Since actual Manufacturing Overhead is only equal to $620,000, this means that
it is “over-applied by $30,000”


 

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An e-learning company prepares online exams for students. It wants to test a new type of question on its target audience and needs to ensure that the students will not skip the new question. Based on the responses, the company will determine whether the new question type is appropriate. Which method should the company use to obtain accurate data for its study?

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Answer:

Part 1: The building is 16 ft high where the ladder reach.

Part 2: Option A is correct.

Step-by-step explanation:

Given that a painter leans a 20-ft ladder against a building. The base of the ladder is 12 ft from the building.

we have to find the height of building does the ladder reach.

Let the height of the building be x.

Using Pythagoras theorem,

Hypotenuse^2=Perpendicular^2+Base^2

AC^2=AB^2+BC^2

20^2=x^2+12^2

x^2=400-144=256

x=16 ft

Hence, the building is 16 ft high where the ladder reach.

Part 2: Given a right angles triangle in which

Length of LM=5 units and measure of angle K i.e ∠K=45°

we have to find the length of KL

By trigonometric ratios

sin angle K=frac{LM}{KL}

sin 45^{circ}=frac{5}{KL}

frac{1}{sqrt2}=frac{5}{KL}

KL=5sqrt2 units

Option A is correct.

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Sharon is thinking about opening a bakery. She knows she wants to set her own hours, reduce her stress and make a profit. But she still has a lot to think through. Which of the following would NOT be a good early step? A.Immediately finding a storefront property for her business, putting down a deposit, and signing a lease. B.Contacting a mentor who has experience in the restaurant industry. C.Creating an initial elevator pitch with her limited information and starting to ask around for advice. D.Beginning to estimate her target market for her business. Main Menu

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The answer is new technology and media

The fastest way for companies to get information across to their customers these days is through internet technology and its associated media. Information through these channels is fast. Brands connect with customers through various technological devices and create campaigns that work across media, ads, and e-commerce.  

Blogs being informational or discussion websites usually focus on a specific topic or field. They can be owned by an individual or a business. Businesses use blogs these days to promote their products.

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Ms. Acton spent $205.60 at Target. If the sales tax is 6%, what was her final bill?

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Ms. Acton spent $205.60 at Target. If the sales tax is 6%, what was her final bill?
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An electronics store makes a profit of $72 for every television sold and $90 for every computer sold. The manager’s target is to make at least $360 a day on sales from televisions and computers. Write a linear inequality and graph the solutions. What are three possible solutions to the problem?

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All you have to do here is choose some x values then plot them with the y values you get

choosing values is sort of weird with graphing fractions, but to get whole numbers out, i’d do the following for sure (0 makes the fraction 0, 3 cancels out with the denominator)

(0, y), (3, y), (-3, y)

and from there, just continue picking multiples of 3

(0, y), (3, y), (-3, y), (6, y), (-6, y), (9, y), (12, y)

this would be prettier if i could insert a table but i can’t. from here, just plug in your x values to receive your y values. i don’t know how many points to plot but your results are

(0, -4), (3, 1), (-3, -9), (6, 6), (-6, -14), (9, 11)

you can get more by following the same process if needed!!

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Target Corporation Organization Culture | Bohatala.com

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Target Corporation

Culture Of Organization

Target is a retailing company. Their uniqueness is there greatest strength; they have given free environment to their employees, employees are valued and given respect, this is the reason their employees are satisfied and have strong sense of belongingness and level of support, that is why they are hardworking and show best performance during working hours. Their employees and team members are committed; the company is very successful because of employee’s good performance. According to the management of target cooperation teamwork is the key a resolve conflicts and difficulties with having fun at the same time. To become more efficient, successive and intelligent they are training their employees. They want to make their organization the best shopping place. The environment given to the employee is very friendly and collaborative. Target wants to make excellent team.  They ask team to give them innovative ideas and discover solutions for problems. They want to make inclusive culture with the help of their team members. Their strategy is to give incentives and rewards to the workers to increase their performances. In cooperate culture they are taught that they have to do hard work for the competitive advantage and to achieve the desired goals. Challenges are given to them, to evaluate them.

Subcultures Within The Organization

There is ethical cultural in target organization, this company is known very successful for its culture because it working from many years and it has expanded its business. It invest more on it customers need. There is societal peace and the great sense of give respect to each other’s. Company is up to date with the modern society. Target corporation has maintained its culture within the organization. They are also social services in the community as they as famous for their culture, people admire them a lot. Target helps people in providing shelters and prevents people from violence. They offer education to the poor kids; they are serving many communities nationally. It tells us that how they are teaching their employees. They do comprehensive study of its environment. Everyone within the organization knows his boundaries, they are clear about subcultures that everybody is equal, they respect peer group. There is implementation of cultural ethics. There are cultures of learning within organization. Employees participate in all activities and do corporation for the employee satisfaction. As they want market, position so they need committed employees.

Target Corporation Organization Culture

A Formal Or Informal Code Of Ethics

Like other organizations target corpration also have code of ethics, they have great place for their employees to work. It is taught to them that they should behave like a responsible citizen. Code of ethics help a worker to take different decisions on different matters. They think that through making codes of ethics employees will perform better and no conflicts will take place between them. All the employees should clearly know about the rules of the organization, so the workers would work hard and achieve all the organizational goals. The ethics officers check them and incase of any violation they will punish them, they teach them how to communicate with each other and how to communicate with the people or customers. They want every team member to work with honesty and dignity. Trainers tells employees that discrimination and harassment will not tolerated within the organization, you all are from different backgrounds but you all have to accept each other, work and achieve tasks like a team. You all have to set examples for each other’s. It is good if you report about any misconduct. Do not give internal secrets of our industry to anyone.

Law, Value-Based Leadership, And Personal Ethics Of Employees

There are ethical practices in the organization. Trade follows U.S customs law. Work is governed by the customs law so everybody has to follow the rules and regulations. Their social audits also take place about terrorism, harassment and inequality. The team members should take care of each other’s; there should be element of trust. Every social audit determine the final results, there are audits about health and safety, payment of wages, record keeping and payment on extra working hours. These audits are done to check that the employees are getting things they need and to check if anyone have any problem then he may report. An audit is acceptable and if there is need of corrections then improvements are done. There is zero tolerance in target, if anyone found guilty on severe violation then he will be terminated. Interviews with management and workers are also done that if they facing any problem or to check consistency between statements. Child labor, forced labor, conflict of interest and corporal punishment is included in severe punishment. After reviewing all the problems, it is decided that what next to do now. If there is need of improvements or corrective action, plans then team make plans about how to solve it. The time is given to solve the problems before follow up audits.

Also Study:

The Impact Of Organizational Culture On Employee Commitment



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BMW Mini Cooper Brand & Marketing Strategy | Target Market

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Mini Cooper from BMW is one of the favorite cars of the people all over the world. It is sold in more than 70 countries in the world.  ‘Designed in 1959 by Alex Issigonis – a Turkish-born émigré to Britain who also designed the Morris Minor, another iconic small car, the Mini Cooper has captured the present US market. “The contemporary Mini, a Swinging 60s vehicle reincarnation that was a hit in its indigenous Britain but never really caught fire overseas, has been warm since it was reintroduced in Europe in 2001 and in the United States and Japan in 2002. Demand in the United States, especially, has taken off, thanks to a marketing strategy designed to build mystique through stealth advertising and limited distribution”( Maynard)

Mini Cooper has attracted world not only because of the unique features, but because of the innovative marketing strategies as well. The manufacturer BMW has created waves of innovation in marketing and advertising strategies adopted for their car Mini Cooper which captured the attraction of the worldwide people. This paper briefly analyses the features of Mini cooper and the brand and marketing strategies adopted by BMW for marketing their product mini cooper in international market.

Features of Mini Cooper

“From the toggle switches for the windows and fog lights to the rocker buttons for the fan-speed controls, every switch and dial in the Mini feels of a piece with Mini and only the Mini. In truth, some of the components are gently massaged BMW parts, but that’s not really obvious. And besides, BMW is a prestigious brand, so it’s not as if you’re getting second hand Daewoo stuff in your Mini”( Frank). Mini Cooper is not only attractive in appearance, but it is filled with lot of useful features which other cars of same type may not possess. Its hatch layout is well designed, with a low well for groceries and with seat uprights that flip forward 50/50.  Mini Cooper excels in safety features also compared to its competitors. It has defeated its competitors in most of the road tests and also excelled in National Highway Traffic Safety Administration crash tests. Moreover, it comes with six airbags (front, side, headliner), while its competitors only has standard front airbags. For an additional $500, people can purchase a Mini Cooper with stability control that will help keep the car on track in an emergency situation.

BMW Mini Cooper Brand & Marketing Strategy

‘A marvelous marriage of British character and German know-how, the 2009 Mini Cooper is stylish, fun to drive and remarkably good on gas. Stellar fuel economy, sharp handling, excellent all-around performance in S and John Cooper Works trims, endearing retro styling etc are the major features of the 2009 model of Mini Cooper’ (2009 MINI Cooper Review). With turbocharged engine, upgraded brake system, increased stability control and sporty look, the 2009 model of Mini Cooper looks far better in appearance and functioning. Higher-quality cabin, more comfortable seating and comfortable interior controls are some other major changes of the 2009 model Mini cooper. Another important feature of the new Mini is the optional lights package which features custom ambient illumination. “A panel of toggle switches in the roof lining allows the driver to switch the colors of the lights in said roof lining; the door storage pockets and the grab handle recesses. These can be changed at any time in five stages from warm orange to sporting blue, depending on personal taste – quite mad, but undeniably funky. Rear seat space, a big grumble amongst MINI customers, has been improved with recessed knee cut-outs in the fabric-trimmed front seat backs” (MINI Cooper: JUST LIKE THAT)

Target Groups and Marketing Strategies of Mini Cooper

Even though irrespective of the age, gender or cultural differences, mini is acceptable to all. But still, as a marketing strategy BMW specifically targeting young people and slightly old people. ‘Those who aged 20-34, are experimental in outlook; enjoy trying new things and tend to be spontaneous and active. They like to stand out in a crowd and drive a vehicle noticed by individuals. They have a keen feeling of style and think they are being told a lot by a vehicle. MINI fits in with their picture and attitude towards life. They’re looking for the cutting edge and what’s fun and interesting. The second group is slightly older – likely to be 35-50 and represent a more affluent, yet progressive-thinking household. The third group would include classic car aficionados and Mini enthusiasts. These people have a keen interest in cars and have fond memories of the classic cars from their youth’ (MINI COOPER: A Modern Interpretation Of An Automotive Legend).

Britain, United States, Japan, Germany, Italy etc are the top market for Mini Cooper. In fact in these countries, no other car manufactures were able to beat Mini as far as selling or market share is concerned. BMW has utilized its brand value and expertise in marketing to make Mini the favorite car of many countries. They have realized that customers are interested in benefits rather than features of a product. The words like Mini, Midi, and Micro usually associated with computers and the general public think of highly sophisticated and technologically advanced machines, when they come across with such names. The word Mini is too cute and sexy and nobody can avoid having a look at the brand even if they are not interested in it. But at the same time, though the meaning of the word Cooper may not be sound, the careful mix of these two words made the name “Mini Cooper” more attractive.

A simple marketing strategy always works better than a complicated one and BMW knows this fact better than anybody else. They realized that Mini is for common people and hence the advertising must focus such segments of the market. BMW has focused mainly on the strategies of micro marketing instead of the mass marketing for Mini Cooper. The common people are experiencing a fatigue as far as the volume of advertisements injected into their minds daily by different product advertisers using different channels. Instead of going for the mass, micro marketing focuses specific marketing segments. For example, Mini Cooper aims to draw the attention of mainly young drivers aged 20 to 34. Perhaps Mini Cooper was the first one who successfully implemented the micro marketing techniques. Even the corporate giants such as Coca Cola and McDonald’s have started to follow the strategies of micro-marketing after watching the success of Mini Cooper marketing strategies.  In an overcrowded market place, it is economical to spend more money on targeting specific market segments rather than the mass marketing. Mini cooper has used Magazines, News papers, Television, and internet like sources to reach the specific market segments. They also utilized sports areas with digital billboards, and also spend more money to put their brand names in popular sports stadiums to attract youths as well as the old. They also utilized cell phones for marketing with instant messaging

Mini Cooper was not a big success initially in US and The Mini’s re-entry in to the United States market in 2002 was carefully planned. The unusual marketing strategies made the car a success in US market today. In Britain, the Mini remained on the market for more than 30 years, but in all that time in the United States, only 20,000 were sold. BMW’s marketing strategy was difficult to think for its reintroduction into the U.S. market. It deliberately limited American sales to about 25,000 annually, out of the 200,000 that are produced each year. BMW has promoted the car through internet rather than the television. They have stopped all the advertisement on national television and concentrated heavily on internet, in ads painted on city buildings and on baseball-type cards handed out at auto shows. To intrigue passers-by, BMW put Minis on top of sport utility vehicles and drove them around 24 cities.

“Mini sends a” covert “kit to the owners — mocked as a wizened-looking book — which will include unique glasses, a decoder and a” magic window descriptor.” Using these, web addresses can be found in the advertisements that lead to free awards and invitations to activities. Non owners will just have to feel slightly jealous that they’re out of the loop (Business week). The above marketing strategy was to get owners active about the brand and to develop the curiosity of potential buyers. It’s a type of covert and overt campaign at the same time. If you get the kit, you’re rewarded. If not, you may feel desperation for not owning a Mini which may force you to consider the purchasing of a mini next time when you think of going for a new vehicle.

Another marketing strategy adopted by Mini USA begins delivering custom messages to Mini Cooper owners on digital signs which the company calls “talking” billboards. “The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires filled out by the owners: “Mary, moving at the pace of justice,” if Mary is a lawyer, or “Mike, speed is the special of the day,” if Mike is a chef (FEDER). These talking billboards created enormous interest among the people in US. The messages were customized and related to the customer survey questionnaire. Public who notices such talking billboard ads may feel something special about Mini Cooper and may keep a hidden attraction towards Mini in their minds. After running through three personal messages the talking sign switches back to the standard Mini advertising. This innovative marketing strategy was introduced effectively by Mini in United States.

Brand development is an important aspect for the successful marketing of any product and Mini Cooper has implemented some unique strategies for brand development also. The graphics and the colors used in the advertisements of Mini Cooper were selected after careful evaluation of the changing trends of customer preferences and choices. “MINI uses a recognizable graphic style, with brightly colored boxes around text and the same typeface, or font, for all its communications. All the marketing from MINI, is written in the same style, or ‘tone of voice’, using cheeky, intelligent humor, to make MINI feel gutsy and fun. It all has the same personality. At the heart of the brand is the car itself. Much of the MINI personality comes from the uniqueness of the design and the exciting driving experience” (Mini Education).

MINI Coopers has included testimonials from previously defrauded consumers as part of their marketing strategy. There are some dangers associated with using customer testimonials as a marketing strategy since the customer interpretations might be misleading. Even though some analysts criticized such a marketing campaign because of the misleading quality, which could leave its target audience feeling betrayed, the strategy worked well so far in sustaining good selling of Mini.

Usually a product undergoes five different stages during its life span in the market; (1) product development; (2) introduction; (3) growth; (4) maturity; and (5) decline (Product life cycle) The life of the product starts from the product development stage. During this stage the firms conceptualize their product. Introduction of the product into the market is the next stage. This stage normally characterized by low sales and low profits. During the growth stage only the product will be able to deliver high sales and profits to the company. Maturity stage is the key stage in product’s life cycle and after maturity stage the sales of the product will start to decline. Perhaps, Mini Cooper can be considered to be in the latter half of the growth stage and the maturity stage seems to be not far away.

Conclusions

Mini Cooper is one of the world’s favorite cars. It attracted the people around the globe having a major market share in more than70 countries at present. Mini Cooper catch the attraction of the people not only because of the quality of the product alone, but due to attractive marketing strategies as well. BMW has developed so many innovative marketing strategies to boost the sales of Mini Cooper which has yielded enormous positive results. Customized marketing and micromarketing strategies were used extensively by BMW instead of the boring mass marketing for the boosting the sales of Mini Cooper. Talking billboards, customized messages, innovative brand development strategies were some other marketing criteria used by Mini Cooper.

Works Cited;
  1. “2009 MINI Cooper Review”. 2009. 14 November 2009.  <http://www.edmunds.com/mini/cooper/2009/review.html>
  2. Business week.   JULY 31, 2006. “For Your Eyes Only” 14 November 2009. <http://www.businessweek.com/magazine/content/06_31/b3995091.htm>
  3. Frank, Michael. 2006. “Test Drives 2004 Mini Cooper” Forbes.com.14 November 2009 <http://www.forbes.com/2004/08/16/cx_mf_0816test.html>
  4. FEDER, BARNABY. January 29, 2007. “The New York Times – Media & Advertising Billboards That Know You by Name”.  The New York Times. 14 November 2009 <http://www.nytimes.com/2007/01/29/business/media/29cooper.html>
  5. Maynard, Micheline. 2006. “Can the Mini Stays up to Speed?- International Herald Tribune” . The New York Times. 14 November 2009.  <http://www.iht.com/articles/2006/10/06/business/wbmini.php?page=1>
  6. “MINI COOPER: A Modern Interpretation Of An Automotive Legend”. 14 November 2009. <http://www.theautochannel.com/mania/industry/votw/index2.htm>
  7. “MINI Cooper : JUST LIKE THAT”. 14 November 2009.  <http://uk.cars.yahoo.com/car-reviews/car-and-driving/mini-cooper-1005426.html>
  8. “Mini Education”. 14 November 2009.  <http://www.mini.co.uk/html/about_us/mini_education/marketing.html>
  9. “Product Life Cycle”.2007. 14 November 2009. <http://university-essays.tripod.com/product_life_cycle.html>



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